Hi & hELLO
You reach out to Pagic Studio for a unique branding of your business. It all starts with a hi and few details you share about yourself and your business.
"IT'S iMPERATiVE TO CREATE A BRANd THAT'S tRUE TO YOU"
1.
REQUiREMENt ANALYSiS
EVERY DEtAiL MAtTERS
We fancy knowing every little detail about you and your business. We desire to know when and how you started your business, what services and products you offer your customers, what you value the most and what you aim to achieve through your brand. You will be answering an elaborate branding and logo questionnaire to help us understand every perspective of your business, brand-to-be and yourself.
Objective
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Learn about client products and services offered
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The Client answers Branding Questionnaire
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The Client answers Logo Questionnaire
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Design Requirements are listed
2.
PLANNiNG & ROAd MAP
ThE PLAN, CONtRACtS & ALL tHAT
Over an elaborate call with you, we list your design requirements. We shall establish the necessary deliverables and break them down into phases. We come up with feasible timelines and a project roadmap. NDAs and contracts are signed to commence the design process once you give the go-ahead on estimates and price quotations.
Objective
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Freeze requirements
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Identify phases of deliverables
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Come up with timelines and project road map
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Price estimates & Quotations
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Signing contracts (NDA etc.)
3.
BRANd COAChiNG
BRANd POSiTIONiNG & RESEARCh
We present to you the design trends in relevant industries. To position your brand better amongst the market's noise, we undertake competitor analysis and also user research if deemed necessary. We further deep dive into your brand-to-be to represent more characteristics. After several iterations and landings, we precisely define your brand USP and persona. Then comes the mind map and validation to brainstorm various design solutions as unique as your brand-to-be. We even predict latent challenges and prepare a workaround to address them along the design process.
Objective
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Design & Trends research
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Competitor analysis
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Defining Brand USP and Persona
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Mind map and validate the information
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Brainstorming design solutions
4.
DESiGNiNG
LEt’S STARt AlREAdY
Now that the most challenging part is over, we move onto the most awaited hands-on phase of the project. We brainstorm, visualise, design and repeat until we have those rough sketches of our ideas for you. We keep refining the drafts and drawings based on your feedback. We stop when both you and we are super psyched with the sketches and drafts.
Objective
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Brainstorming and mind map of designs
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Sketching & rough drafts
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Refining rough drafts based on feedback
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Arrive at final drafts of designs
5.
PROdUCTiON
THE ARRiVAL OF YOUR bRAND
We digitise the designs and add colours to them from your very own brand palette. We make minor refinements to the designs to make them shine. After you approve all the designs, we sign off the project and share the final deliverables with you. You are now set to present the charm in your business for the whole wide world to see!
Objective
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Create the digital files
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Minor refinement of designs and colour variations
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Approval of designs
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Delivery of final files
6.
POSt-PROdUCTiON
WE ARE AlWAYS hERE
We are always around to explain any questions you may have regarding the brand. We further study how the customers are responding to your brand. You could always discuss more ideas with us so we can continue to support your dreams and brand.
Objective
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Customer response and feedback
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Support, if and when required
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Further expansion of the brand