Brand Identity Design, Logo Design and Brand-in-action
Criya Designs, originally a home-based boutique, has recently expanded to a brick-and-mortar store in Hyderabad. Owned by the spiritually inclined Sowjanya, the boutique aims to champion sustainable fashion and create a brand that connects with people on a profound level.
Brand Identity and Guidelines
Design Asks and Challenges:
The brand must mirror Sowjanya's distinctive personality.
Classy, Simple, and Grounded: Designs should exude class, simplicity, and groundedness, in harmony with sustainable fashion.
Inclusivity and Universality: Criya Designs is a brand for all women, irrespective of age, background, or lifestyle.
The Evolution-Inspired Logo: The logo draws inspiration from life's stages, symbolized by a circular motif. It subtly captures the journey from a quarter to a full circle, signifying growth and evolution.
A Palette of Significance: Colors were thoughtfully chosen. Orange/Saffron, sacred in Hinduism, evokes spirituality, while Green, sacred in Islam, symbolizes life and growth. This palette promotes inclusivity, respecting Hyderabad's diverse demographics.